广告雅思词汇日积月累 考前必背
本期老烤鸭雅思备考资料栏目将重点介绍一下一些很重要的与广告(advertisement)相关的词汇。广告(advertising)在雅思口语和雅思写作task2中是一个非常常见的主题，要想说好并写好这个主题的内容，你必须得掌握所有这些基础词汇。
本期的词汇比较多，希望老烤鸭雅思的忠实读者们多花一些时间来记忆并练习这些词汇，相关重点词汇如下：
主要的广告形式：
TV commercial（电视广告）： Promotion of products and services using color, action, sound and sight. These are memorale and accessible to a large market. They are good to show how something works and can be persuasive. 通过色彩、动作以及视觉的方式来推广产品。
Newspaper ad (报纸广告)： These adverts can either be national or local. They are placed in particular sections in the newspaper. 这些广告可以是国家或者地区的。通常在报纸比较受欢迎的版块。
Magazine ads (杂志广告)：These are aimed at a specific market and interest group. The ads are colourful and eye-catching but can be more expensive than newspaper.
Billboards (看板广告)：These are often signs on the road or at sprots stadiums. This article is from Laokaoya website. Large billboards can give a message with impact but with limited information. 这些标志通常都在公路或者体育场。达到看板广告在传播消息方面有很大的影响力，但是承载者有限的信息。
其它类型的广告：
Direct Mall直邮广告: Letters and adverts are sent directly to customer. This is a direct approach with a select audience. 广告信件会直接送到顾客家。这是针对特定顾客的一种直接手段。
Radio advertising无线电广播广告: This approach reaches a target audience and relies on them listening to a particular station. However, the message can easily be forgotten. 通过收听特定的广播站来传播给目标听众。不过，传播的讯息也有可能很快就给忘掉了。
Text messages短信广告: These promotions reach a target audience in real-time but they have a limited number of characters in the text. 实时传播给接受者，但是短信的字数有限。
Internet Pop-ups互联网弹窗广告: They can impact a vierwer and allow them easy access to the product. However, they can be annoying, intrusive and some even crash the system. 这种老烤鸭雅思小编想说的是的确很烦人啊，打开一个想看的网页却弹出两个不想看的游戏广告。
Email Advertising 电子邮件广告: Direct advertising to the customer. It is cost effective as long as the customer database is up-to-date.这类在国外也非常常见。
Flyers传单广告: Small flyers with printed information handed out to customers face to face. They can be attractive and informative but also costly.这类大家应该在各大超市或者购物区会有很收到过。
相关阅读：雅思要求词汇量是多少
以上就是广告雅思词汇相关的内容，更多有关雅思备考以及考后资讯等内容请随时关注老烤鸭官网和微信的最新动态。祝大家在雅思备考的路上一路顺利！
